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Ford | 48 Hours with John John Florence

On the North Shore of O’ahu, there’s a saying: “you should have been here yesterday”. It’s where 3x World Surf Champ John John Florence has lived his entire life, and where we got to go to document his off-season over the course of 48 Hours. We followed him from his farm tending to his bees, to the ocean surfing with his brothers, to the family pizza night in the backyard. It was an entirely local affair, and John and his family warmly welcomed us into his world. You really should have been there.

Credits:

Agency: Wieden Kennedy
Producer: Connor Dean
Writer: Nickolaus Sugai
CDs: Dan Peters & Reef Younis

Production Company: Parallel Sea
Director: Dylan Simel
Producer: Spencer Klein
DP: Joey Trisolini

Post:
Edit: Stacy Peterson / Cut & Run
Color: Mikey Rossiter / Rare Medium
Mix: Rob Ballingall / Sonic Union

Awards: 
AICP Post Shortlist, Automotive
AICP Post Shortlist, Docu Style




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